EFG
From office furniture manufacturer to design brand.
From office furniture manufacturer to design brand.
Brief
Elevate the Swedish furniture company EFG’s brand image from office furniture manufacturer to a Scandinavian design brand.
Solution
A comprehensive approach to the brand and communication across multiple channels, both visually and verbally, to position EFG as a significant and award-winning player in Scandinavian design. This involved an updated visual language and photography, conceptualization of product launches and a greater focus on digital channels to increase exposure to target groups such as architects and interior designers. Nunchi has also worked on developing a new website with updated content, strategy and content for newsletter, increased presence on social media, advertising (digital and print) and participation in competitions.
Result
The perception of EFG has changed significantly since the brand journey, now being seen as a leading player in the furniture industry. EFG has won design awards such as Red Dot Design Award and Mixology North, collaborated with well-known and influential designers and been featured in design magazines such as Residence, Design Milk and Trendhunter. They have also established themselves as a brand to be reckoned with at several important industry fairs and events.
In collaboration with Superstudio, Oh No Gravity, Rockson and Dana Ozollapa.
A significant and award-winning
player in Scandinavian design.
By increasing exposure to architects and interior designers through social media, newsletters, advertising (digital and print), and participation in competitions, Nunchi has helped EFG reposition and elevate their brand.
