Magazine
Branding magazines that
create reader value.
It’s sometimes said that no one has the patience to read long texts anymore. Yet, book sales are hitting record highs year after year, and everyone spends hours reading on their phones every day. Over the years, we have developed and produced a range of physical magazines for different target groups, contexts and purposes. Here are a few highlights!
Rampljus – Vara Konserthus
During the pandemic, Vara Konserthus needed to showcase its activities and programme in a different way. Nunchi wrote articles for the editorial magazine Rampljus (i.e. Spotlight) that highlighted the concert hall’s range and depth, featuring everything from interviews with famous artists to anecdotes from the backstage technical team. Rampljus was physically distributed to existing and potential customers and handed out at the concert hall as well as at various locations around Vara. Rampljus was nominated for the Publishing Prize two years in a row.
In collaboration with Vara Consert Hall.
Carlanderska Magazine – Carlanderska sjukhuset
Carlanderska sjukhuset needed a presentation of its operations to attract new corporate clients. At the same time, there was a need to strengthen internal knowledge about the hospital’s activities. The solution was to merge these needs into an editorial product to package content, build the brand and foster relationships with companies, staff and patients. The result is the annual Carlanderska Magazine, featuring in-depth interviews with patients, surgeons, doctors and other specialists and staff. The magazine offers insights into the hospital’s fantastic departments, skilled staff and long history. Nunchi handled the entire production – from the concept and planning of all content to photography, illustration and writing. The magazine is so well-appreciated by the hospital’s patients and staff that it frequently runs out and needs to be reprinted. Carlanderska Magazine was nominated for the Publishing Prize in 2020.
Månadens skörd – ICA
ICA Kvantum aimed to help customers eat more vegetables in line with the Swedish Food Agency’s recommendation to eat 500 grams of fruit and vegetables a day. One way to inspire customers is the monthly customer magazine Månadens skörd (i.e. Harvest of the Month), which through articles, tips, and recipes, encourages culinary joy and helps customers cook more with seasonal fruits and vegetables. Nunchi wrote articles that included interviews with celebrity chefs, influencers, and researchers, as well as pieces on food history and future food technologies.
In collaboration with ICA.
