Savo
Limitless Seating takes flexibility to a new level.
Brief
Communication for the launch of the new chair, Savo Spine, designed by Savo in collaboration with Form Us With Love. Savo Spine has a completely unique, modular construction that allows it to be transformed into different variants suitable for the entire office.
Idea
A concept that highlights the chair’s modular and flexible construction, limited only by one’s imagination. The concept of Limitless Seating, combined with the mirror’s ‘infinity effect,’ evoked a sense of boundless possibilities.
Solution
The concept was translated into visualizations in the form of product images, environment images, concept films, and press kits, as well as content for events, web stories, social media, and Google Display Ads. Images and the concept film were produced using Epic Games’ game engine Unreal Engine 5, which has primarily been used for advanced game development, but also music videos and the TV series The Mandalorian. Savo Spine was physically launched at the Stockholm Furniture Fair 2023, where the concept film was shown on an 11.5 x 2 m screen.
Results
During the campaign period, Savo’s content received approximately 100,000 views and 1,000 clicks on LinkedIn. Google Display Ads had about 1.7 million views and around 6,500 clicks, and Meta (Facebook and Instagram) generated 300,000 views and about 600 clicks. Additionally, Savo Spine has been nominated for the Dezeen Awards, honored by Fast Company in the Innovation by Design Awards, and mentioned by Hype Beast, Trendhunter, and Stash Media.
In collaboration with Studio Nois, Oh No Gravity and Synlighet.
A concept that showcases the chair’s unique modular construction and endless possibilities.
Savo Spine was launched at the Stockholm Furniture Fair 2023, where the concept film was shown on an 11.5 × 2 m screen.
The campaign has been featured in numerous articles, and Savo Spine has been nominated for the prestigious Dezeen Awards.
