TST Sweden
The spectacular Waterjetman.
Brief
TST Sweden is a world leader in their industry (protective clothing for waterjetting) and holds a very strong market position. They wanted to take the next step in marketing and do something extraordinary.
Idea
Waterjetting is a dangerous, sweaty, and tough job. Not for the faint-hearted. We introduced Waterjetman, an action figure dressed in the company’s characteristic red protective clothing, armed with a waterjet gun. A tribute to all waterjet operators out there.
Execution
Over a period of more than six months, miniature protective clothing was hand-sewn, waterjet guns were 3D-printed, details were hand-painted, comic strips were drawn, and video games were developed. The campaign was launched at IFAT Munich, one of the world’s largest technology fairs. On-site were Waterjetman, his own comic book, the arcade game Grease Invaders, classic posters, and much more.
Results
Waterjetman hit the mark perfectly and was absolutely loved by the target audience. They wanted to be photographed with him, they wanted to squeeze him, they wanted to buy him! Brand love at its finest.
Waterjetman, a tribute to all the waterjet operators out there.
Waterjetman’s own comic book, Waterjetman vs. Greazilla.
The arcade game Grease Invaders was a massive hit!
The campaign was rolled out during IFAT Munich, the world’s largest environmental technology trade fair.
The campaign was rolled out during IFAT Munich, the world’s largest environmental technology trade fair.
