TST Sweden
EliteOperator vs Crossfit
The ultimate test.
Brief
At the end of 2022, TST Sweden launched EliteOperator – a new series of revolutionary waterjet protection clothing for water pressure up to 3,000 bar / 40,000 psi with groundbreaking mobility and comfort. In conjunction with the launch, TST Sweden wanted to present the new protective clothing in an original way that appealed to waterjet operators and retailers worldwide.
Idea
If you can do CrossFit in protective clothing, you can easily do everything that a waterjet operator does during a work shift. By bringing the protective clothing into an unexpected environment, the material stands out among conventional waterjet ads.
Solution
To demonstrate EliteOperator’s revolutionary flexibility and comfort, it was subjected to the ultimate test where two CrossFit athletes performed a workout dressed in EliteOperator. The workout was filmed and photographed in collaboration with Superstudio, and the material was used during the launch on social media, at trade shows, on the campaign site, and in print media.
Results
EliteOperator x CrossFit was appreciated both externally and internally. The launch of EliteOperator was a worldwide success, especially at the IFAT fair in Munich 2023.
In collaboration with Superstudio.
